Adult and youth attitudes, beliefs and behaviors that support underage and youth binge drinking as a 'rite-of-passage' or 'no big deal, it’s only alcohol' or 'everyone’s doing it.
Community Norms
Creating effective organizational structures to plan, manage, and implement collective action for addressing conditions identified as contributing to the problem.
Collective Action

Cobb Alcohol Taskforce is an alliance of individuals and organizations which mobilizes and challenges Cobb County adults to reduce underage and youth binge drinking, by advancing strategic enforcement, policy and education goals.