Our Plan

Has three outcome goals

  • Decrease illegal social and commercial provisions of alcohol to youth
  • Increase use of alcohol policies proven effective at deterring adults from providing alcohol to minors and youth from misusing alcohol
  • Change current social norms that support underage and youth binge drinking (acceptance as ‘rite-of-passage’, weak parental monitoring, low perception of harm, weak consequences, ‘everybody’s drinking’ perception)

Uses a variety of relevant data

  • To drive decisions for selecting intervening variables and evidence-based environmental prevention strategies, programs and activities, and to measure changes in indicators, benchmarks and outcomes (see plan/logic model and see outcomes)

Focuses four “strategy teams” on activities as listed below

  • Education Strategy Team; media relations, communications content development, spokesperson identification and training, website and social media management, outreach to 12 community sector audiences, conduct events, campaigns, and trainings
  • Enforcement Strategy Team; coordination of agency operations, intelligence and reporting of incidents/cases, compliance checks, sobriety safety checks, responses to reports of underage and youth binge drinking, uniform data collection and reporting, standardized operations training for personnel
  • Policy Strategy Team; research alcohol policy best practices, local policies review and gap analysis, presentations and reports to local policy makers, advocacy support for policy change recommendations, report policy changes
  • Youth Strategy Team; plan and conduct a Youth Council Summit, youth leadership training, youth and adult collaborations/service projects to advance strategic enforcement, policy and education goals, opportunities for youth to claim their voice and vision for change, youth leadership opportunities